When it comes to connecting with new customers, businesses need to be where their target consumers are. That’s why digital marketing is so essential for small business success. After all, as a business owner, you need to be genuine while helping potential customers find you and connect with your company.
At our agency, we know how important it is for companies to reach out and connect with new customers online. So we’ve put together some tips that will help you do just that with a professional digital marketing plan!
Traditional vs. Digital Marketing
One of the first things you need to understand is the big difference between traditional and digital marketing. In the past, businesses relied on TV commercials, radio ads, and print advertisements for conventional marketing.
However, this type of marketing is no longer as effective as it used to be. People are spending more time online and less time watching TV or reading newspapers.
Digital marketing, on the other hand, takes advantage of online platforms like websites, social media, and search engines to reach out to potential customers.
As a result, digital marketing is a much more effective way to connect with people already interested in what you have to offer. Recent studies show that almost 90% of consumers research a product or service online before purchasing.
This significant change in how people communicate and interact is why businesses must have a clear and defined plan for investing in a solid digital marketing strategy.
However, the truth is that many businesses don’t know or accept that they need money to be present where their audience is. Even if they do get it, small business owners often don’t know how to allocate their marketing budget appropriately.
Without a set budget, businesses end up spending too much on traditional marketing and not enough on digital marketing. This means they miss out on their target consumers and lose out on a lot of money and potential sales.
At our agency, we always recommend businesses invest at least 60% of their total marketing budget in digital marketing efforts. This investment will ensure that you can reach your target consumers and connect with them where they spend most of their time – online.
The next step is to identify the specific segment where you want to invest in digital marketing, such as web development or social media. This includes figuring out the type of customer you are trying to reach, what channels they use most often, and what type of content they are most likely to respond to.
Once you have this information, it will be much easier to create a digital marketing strategy tailored to your specific target audience.
Keep these tips in mind, and you’ll be well on your way to connecting with new customers online!
If you need help getting started, please contact Kendall Partnerships for more information. We are proud to be a different agency – we have evolved, working as a team to support our customers. Let’s create a customized plan that will help you reach your business goals.